3 Steps to Ethnography : A

In this paper recent research involving inter-disciplinary ethnography is presented as an exploration of its contribution to studies of people and technology in the workplace. Three main patterns of interaction between ethnography and “the others” are examined. First, the influence of ethnography in promoting people-oriented perspectives of technology is discussed with reference to workplace studies in manufacturing. Second, ethnography contribution to the development of hybrid methods for the design and implementation of technology for use in the workplace is illustrated by several examples of such frameworks. Third, the influence of ethnographic research to providing a theoretical basis for computer-mediated communication is explored and documented by analyses of design teams working together as part of construction projects. From a practical point of view, this exploration has resulted in a brief discussion of the broad range of “users” in the real-life workplace who benefit from ethnographic research. Future work in this area will rely on a reflexive stance on the part of the ethnographer in relation to both users of technology and users of ethnography.